Better Snax Standards
Reviewed and Approved by:
Kendrin Sonneville,
University of Michigan - School of Public Health
Department of Nutritional Sciences
Associate Professor of Nutritional Sciences
Associate Chair, Department of Nutritional Sciences
Director, Center of Excellence for Maternal, Child, and Adolescent Health
At Better Snax, we believe snacks should have great ingredients but also be snacks your kids actually want to eat. That’s why every snack we offer has to pass our Better Snax Standards. We do the label reading, ingredient scrutinizing, and fine-print decoding, so you don’t have to!
Here's what we look for:
No Artificial flavors or dyes
No artificial junk. Ever. No aspartame, sucralose, or sugar alcohol surprises. If it’s sweet, it comes from actual food sources rather than a lab.
Low added sugar
(and only the real kind)
We keep added sugars to a minimum. And when they’re used, they come from real sources like honey, not syrups or artificial sweeteners.
Fiber and/or protein included
Because snacks should help keep kids full and fueled - not hangry 10 minutes later
Ingredients you can recognize
If you need a chemistry dictionary to understand it, it probably doesn’t make the cut. We prioritize simple, recognizable ingredients you’d find in a kitchen.
Minimally processed
The fewer steps between ingredient and snack, the better. We look for snacks made with whole, minamally processed ingredients, and aim to limit highly processed seed oils whenever possible.
Kid-approved taste
Because the cleanest ingredients don’t matter if your kids won’t eat it.
Every snack we offer is something kids actually enjoy — no forcing, bribing, or pretending it’s “basically dessert.”
Bottom line? No snackrifices here.
Just cleaner ingredients, kid-approved taste, and standards you can actually trust.
Got a snack in mind you'd like us to add to our lineup?
Drop us a line! We'd love to hear from you.
