Our Story
Hi! We are so honored you are here!
If you’ve ever stood in the snack aisle squinting at labels, wondering why this has to be so hard — you’re not alone. Finding truly good for you snacks usually means bouncing between multiple stores, paying membership fees for access, reading tiny ingredient lists, compromising more than you want to, or just grabbing whatever because you’re out of time. It's exhausting.
We felt that too.
Like many of you, we are parents - we both have our own households with little snack monsters. Fun fact, we also happen to be sisters! We started Better Snax because we wanted to make it easier to purchase snacks our kids would actually eat — without artificial dyes, unnecessary junk, or labels that require a science degree — and we were tired of hunting them down one by one.
When we started to research and vet snacks, here’s the part that surprised us most:
Even places that market themselves as carrying “better” or “healthy” snacks don’t always live up to the hype. We looked there too. And while some options were fine, many still fell short — loose standards, sneaky ingredients, or products we wouldn’t consistently choose for our own kids.
So instead of asking you to sort through all of that, we did the homework.
Better Snax is different because we’re picky on purpose. Every snack we carry is carefully researched and vetted against our Snax Standards — not just “better than average,” but snacks we actually feel good about stocking in our own pantries. If it doesn’t meet the bar, it doesn’t make the cut. Simple as that.
Less label reading. Less running around. More confidence in the snacks you’re feeding your kids.
We’re so grateful you’re here and supporting our small business. Thanks for letting us be part of your family’s snack routine — happy snacking!
With gratitude,
Jackie & Rachel